Taken directly from their site's home page, an explanation about Pura D'or:
PURA D’OR for Hair Isn't Just Care
It's Therapy. Reinforced by Nature.
PURA D’OR Premium Organic Solutions uses a proprietary blend of organic extracts and oils, including the gold standard for helping heal hair’s individual issues, Argan Oil as well as other natural and plant-based ingredients include Tea Tree Oil, Ylang Ylang, Lavender, Vanilla, vitamins and nutrients. This cold-pressed, preservation-harvested oil, known for centuries as pure gold, fuses inside each formula to solve problems like thinning hair, hair loss and dandruff.